Spotlight: Hypem.com
I thought I would do something a little different this week. I decided you guys have probably read enough about the music industry to make your eyeballs fall out. So instead of boring you with another lengthy info session, I chose to spotlight one of my favorite new web features: The Hype Machine.
The Hype Machine is my favorite site on the internet to go to simply because of the first thing they say on their homepage, “Every day, thousands of people around the world write about music they love — and it all ends up here.”
Put simply it is an RSS feeder for a variety of mp3 music blogs. Of course it’s really far from being that simple though, the site tracks various music blogs (too many to count in number, I am sure). When a blog posts an mp3 they take it and post it on their homepage. It also links directly to the blog it got the track from so you can read more about why the blogger chose to post the track. It also provides searches by mp3, blog, artist and almost any other way of searching for music possible.
The mission of the site is to “make music discovery fun and get artists paid,” so tracks are not for download, but you can preview the whole track as many times as you want. Then, if you like it, you can purchase the track using one of the options they provide (Amazon or iTunes) or go out go out and get it yourself. So the blogs get read, the artists get paid, and the readers find music they love. It’s a win/win/win situation for all involved!
What’s even better, is that if you are big music nerd (like myself) you can create a profile and personalize your own Hype Machine homepage. So you can keep track of what all your favorite music blogs are writing and keep track of your favorite tracks and searches.
I recommend checking out the popular feature, it lists the top 50 searched tracks on the site. Click on the pop up player and it plays through all fifty. In fact you can do this with any search you do. Just perform a search, click on the player and you can play through all the mp3’s that come up in the search. It’s like your own personal internet radio (kinda like Pandora Radio, except you have more freedom to choose a track list and access feedback from the music blogging universe).
Well I need to calm myself down now, The Hype Machine just gets me all excited.
Happy Hype Machining!
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